Motion Analysis Corporation

Press Releases

  • For more information, contact:
  • Rita Maloney
  • 707.579.6500
  • rmaloney@motionanalysis.com


MOTION ANALYSIS CORPORATION NAMES BRIAN LEEDY AS PRESIDENT

SANTA ROSA, CA – SEPTEMBER 2016 – Motion Analysis Corporation today announced the appointment of Brian Leedy as President.

Mr. Leedy’s illustrious career has been highlighted by his years of both market and product development, including:
• Strategic Planning/Financial Discipline
• Lean Transformation/Operational Execution
• Technology Leadership
• Global Business Development
• Vision Development/Implementation
• Sales and Service Management

“We are most fortunate to have someone of Brian’s management experience and technical knowledge leading our team”, said Tom Whitaker, CEO of Motion Analysis.


VIZRT RENEWS CONTRACT WITH MOTION ANALYSIS CORPORATION
CamTrak Demonstration at NAB 2016

SANTA ROSA, CA – April 2016 – Motion Analysis Corporation (MAC) and Vizrt recently updated their ongoing partnership. This partnership first began in 2011 with the installation of a Motion Analysis camera tracking system (CamTrak) and Vizrt’s Viz Virtual Studio solution at CNN in the USA.

Since 2011 Motion Analysis and Vizrt have formed over a dozen successful joint customers from many countries worldwide including the United Kingdom, Norway, Qatar, Russia, Pakistan, India and the United States.

These studios are a combination of virtual sets, augmented reality or a mixture of both. The majority use the system in a live environment, broadcasting shows to live audiences across the world.

In addition to live camera tracking, customers are also implementing object tracking in the live virtual environments. This feature provides the presenter with the ability to interact with graphics or virtual objects.

With just one continuously calibrating system, a variety of cameras can be tracked (studio, jib and steady-cam), virtual characters can be produced, and tracking can be done outdoors as well as indoors.

“This Vizrt / MAC solution provides a cost-effective, intuitive way for broadcasters to track multiple studio cameras and align each camera view with the 3D graphical scene so that proper perspective is always maintained regardless of how cameras are moved or switched during the live program,” said Tom Whitaker, Chairman and CEO for Motion Analysis Corporation.

“We have had a solid partnership with Motion Analysis, working together to develop a tool that is specifically suited for the broadcast industry,” said Gerhard Lang, Vizrt Chief Engineering Officer. “Their native integration with Viz Virtual Studio’s Tracking Hub and MAC’s innovative solution to eliminate tracking errors has enabled a very unique system in terms of stability and easy day to day use.”

Motion Analysis will be demonstrating their CamTrak system at NAB 2016 in Las Vegas, April 18-21 in the Vizrt booth (SL2417) and the Motion Analysis booth (SL7624).


CONTINUOUS CALIBRATION
Motion Capture’s Major Advance in Time Saving and Accuracy

SANTA ROSA, CA – August 2015 –At Siggraph 2015 in Los Angeles, Motion Analysis Corporation demonstrated its revolutionary new motion capture system calibration software, “Continuous Calibration”.

“Continuous Calibration is the product of a multi-year R&D project by our company”, said Shel Fung, Senior Vice-President of Engineering. Our engineers had to think “outside-the-box” and develop new algorithms for both our Cortex tracking and calibration software. These all resulted in savings in time and improved accuracy for our customers.”

“Motion Analysis Corporation continues to be the technological leader in the mocap (motion capture) industry. The introduction of our new “Continuous Calibration” feature to our Cortex tracking software, a self-diagnosing and self-correcting system calibration, is the most significant development in motion tracking software in the last eight years since our introduction of “wand calibration” in 1995”, said Tom Whitaker, CEO of Motion Analysis. “Once the system is installed and calibrated, the user never has to calibrate again, even if a tripod is bumped or a building wall moves because of heat expansion or vibrations. No more calibrating, what a savings in time! Accuracy is improved with the elimination of wand calibration variations between multiple users.”

Whitaker continued, “Motion Analysis Corporation was the industry’s first company to introduce analog mocap cameras in 1986, first with all-digital motion capture cameras in 2000, 3D tracking software in 1984, real-time 3D tracking software in 1999, real-time solving for 6DOF skeleton segmental data in 1997, real-time broadcast studio cameras tracking for virtual sets in 2008, wand calibration in 1995, first with real-time kinematic/kinetic computations in 2008, first with outdoor motion capture capability in 2010 and now Continuous Calibration in 2015”.

Motion Analysis will be releasing the new Continuous Calibration software as part of its August release of Cortex 6 tracking software.


RAPTOR-12HS CAMERA RELEASED
The Latest in a Series of Exceptional Motion Capture Cameras

SANTA ROSA, CA – January 2015 –Motion Analysis Corporation recently announced the release of the Raptor-12HS, a camera that can reach 300fps with a resolution of 12 mega pixels (MP). Like the Raptor-12 before it, the Raptor-12HS features a new processor, firmware, sensor and ringlight, creating a camera with components manufactured specifically for motion capture capability. These new components, coupled with the combination of superior sensor and camera design, make the Raptor-12HS the flagship camera for Motion Analysis.

With a high-speed electronic pipelined global shutter, each pixel measures 5.5 x 5.5 µm, assuring the highest light efficiency in the industry. The camera’s powerful and accurate greyscale processing enables outdoor capture capabilities that are not possible with inefficient optical filtering methods.

“Our objective in creating the Raptor-12HS was to increase the fps to 300, essentially doubling the speed of the Raptor-12. Customers now have the added flexibility of a higher frame rate provide for very fast captures, which is needed for activities such as sports.” said Shel Fung, Senior VP of Engineering. “This camera will provide our customers unparalleled results in both indoor and outdoor settings. Our customers will also enjoy the convenience offered by software control of camera lens focus and aperture settings”, Fung added.


MOTION ANALYSIS WINS IBC's INNOVATION AWARD AGAIN!

SANTA ROSA, CA – September 14, 2014 At IBC in Amsterdam (the largest international tradeshow devoted to the broadcast market with over 48,000 attendees), Sky Sports with partners Motion Analysis, ChyronHego and Vizrt, beat out over 300 entries for the coveted Innovation Award for Content Creation for its flagship football show "Monday Night Football".

The key innovation that led to the award was the creation of a virtual set that gave the illusion of having a much larger physical set in the Monday Night Football studio. A requirement of the Sky Sports studio was that the virtual studio graphics should sit alongside and be visually indistinguishable from the physical set elements. This meant that not only must the graphical rendering be ‘photo-real’ but the tracking must be accurate enough so that when cameras move, the rendered virtual graphics would exhibit a seamlessly blend between with reality and virtual. Using a tracking system by Motion Analysis, the virtual set was able to be tracked with extreme precision, allowing the physical and virtual set appear seamless as the camera pans from one part of the set to another.

The final on-air product is a studio which appears massive in size but also very flexible, allowing the Sky Monday Night Football presenters to have several set locations. The presenters could utilize data driven-graphics displayed in monitors or immersed into the studio as part of the virtual set.

“This award is the culmination of so much hard work by so many teams at Sky and from our technology partners,” said Mike Ruddell, head of technology at Sky Sports. “Looking back at early Monday Night Football programmes it is amazing to see how far the technology has come, and just how much richer the experience is for our viewers. What’s next?”


ARNEL AGUINALDO JOINS MOTION ANALYSIS

Arnel AguinaldoSANTA ROSA, CA – January 4, 2014 –Arnel Aguinaldo has joined the Motion Analysis team as a Customer Support Field Engineer for biomechanics in the Americas. Mr. Aguinaldo has been a contractor with Motion Analysis since December 2004 and his experience is a great addition to our Customer Support Team.

Previously, Mr. Aguinaldo was the Director of the Center for Human Performance at Rady Children’s Hospital in San Diego from June 2004 until coming to Motion Analysis full-time. During his time with Children’s Hospital, he held positions in the Motion Analysis Laboratory, Orthopedic Biomechanics Research Center, and also worked at the Gait Analysis Laboratory at US Naval Medical Center in San Diego. Before becoming director, he was a Bioengineer in the Motion Analysis Laboratory.

Aguinaldo has also taught at several Universities:
January 2013 - January 2014
Adjunct Professor
Department of Kinesiology, Point Loma Nazarene University

January 2012 – January 2014
Adjunct Professor
Department of Kinesiology, California State University, San Marcos

August 2005 – January 2014
Assistant Professor, Biomechanics
School of Exercise and Nutritional Sciences, San Diego State University


GROUP RECTIFY: THE FUTURE OF MOTION CAPTURE EDITING IS HERE

SANTA ROSA, CA – July 18, 2013 – Motion Analysis Corporation today announced an exciting new feature, Group Rectify, to its core motion capture software, Cortex. Group Rectify represents greatly improved marker identification which allows for multiple characters to be tracked at once as a group while simultaneously keeping individual marker sets separate and correct for each character. The power and efficiency of this feature cannot be denied its tremendous importance in motion capture history.

“In the history of MOCAP, there have been five major advancements: 3D reconstruction from 2D marker data, 3D automatic marker identification, solving for 6DOF segmental data from 3D marker data, 3D individual performer template rectification, and now a fifth major advancement, real-time simultaneous multiple performer template rectification”, said Tom Whitaker, CEO of Motion Analysis. “Performance capture of performers has gone from taking months to weeks to days to hours to now real-time multi-performer marker tracking, solving and rectification. Group Rectify was a five year development project and is the most significant animation productivity tool in the history of the industry”, Whitaker added.

“Group Rectify represents the future of data editing. It is an intelligent marker identification conflict resolution tool that automatically figures out the best fit of the marker data when performers are closely interacting. Group Rectify does instantly what used to take users many minutes or even hours to sort out”, said Jeff Thingvold, Vice President of Animation Application Engineering.

“In Cortex 4.1 we have made some significant breakthroughs in the underlying algorithm to label and track markers in the context of multiple marker sets, said Shel Fung, Senior Vice President of Engineering. “In the next release of Cortex our users will see a significant reduction in the time required to process complex marker sets, something on the order of a 2.5 to 1 speed-up. This, coupled with improvements in PC hardware, will enable users to achieve real-time solves of multiple characters on one machine”, Fung added.

Group Rectify is currently available in Cortex 4.1 for Motion Analysis customers.


MOTION ANALYSIS APPOINTS MIKE KOCOUREK AS VP OF SALES

Mike KocourekSANTA ROSA, CA – November 5, 2012 – Motion Analysis Corporation today announced the appointment of Mike Kocourek as Vice President of Movement Analysis Sales in the Americas. He brings to the Company over fifteen years of sales experience in the biomechanics market. He holds a B.S. in Mechanical Engineering from Iowa State University.

Mr. Kocourek will be developing new opportunities and partnerships for Motion Analysis in addition to servicing its current biomechanics customers. “I am excited about joining the team and working together to take business to a whole new level”, Kocourek commented.

Mr. Kocourek is replacing Gary Scheirman, who has been named Vice President of Application Engineering for the worldwide biomechanics market and will be working closely with the Motion Analysis domestic and international sales force.

“We are most pleased with Mike’s joining our company”, said Tom Whitaker, CEO of Motion Analysis. “His extensive knowledge of the current biomechanics market coupled with his enthusiasm for developing new markets makes him a dynamic addition to the Motion Analysis team,” Whitaker added.

Mike Kocourek will be located in Southern California where he lives with his wife of sixteen years, Barbara, and their three children.


RAPTOR-12 CAMERA RELEASED
The Latest in a Series of Exceptional Motion Capture Cameras

Raptor-12SANTA ROSA, CA – August 3, 2012 - Continuing with the market leading excellence of the Raptor series of motion capture cameras, Motion Analysis Corporation today announced a new camera to its lineup – the Raptor-12 with a resolution of 12 mega pixels (MP). Varied resolutions include 150fps with 12MP, 200fps with 9.4MP, 300fps with 6.3MP, 500fps with 3.8MP, and 900fps with 2.0MP. The Raptor-12 features a new processor, firmware, sensor and ringlight, creating the first camera with components manufactured specifically for motion capture capability. These new components, coupled with the combination of superior sensor and camera design, easily surpasses any other camera currently available.

With a high-speed electronic pipelined global shutter, each pixel measures 5.5 x 5.5 µm, assuring the highest light efficiency in the industry. The camera’s powerful and accurate greyscale processing enables outdoor capture capabilities that are not possible with inefficient optical filtering methods.

"Our objective in creating the Raptor-12 was to provide our customers with the newest high resolution, high frame rate, state-of-the-art sensor in a camera that incorporates our innovative motion capture hardware and software technology” said Shel Fung, Senior VP of Engineering. “This includes an extremely powerful and fast on-board processor for accurate greyscale processing, which combined with our new high powered ringlight, will offer customers unparalleled results in both indoor and outdoor settings. Our customers will also enjoy the convenience offered by software control of camera lens focus and aperture settings”, Fung added.

The Raptor-12 will be introduced and demonstrated at SIGGRAPH 2012 in Los Angeles and is available for October delivery.


VIZRT TO DEMO INTEGRATION ENHANCEMENTS TO VIRTUAL STUDIO SOFTWARE
AND MOTION ANALYSIS' CAMERA TRACKING SYSTEM AT IBC

Bergen, Norway, September 7, 2011, Vizrt Ltd. (Oslo Main List: VIZ).

With virtual sets, the key to realism is the power of the graphics software and the precision of the camera tracking system. Since Viz Virtual Studio leverages powerful Vizrt graphics systems—including Viz Artist, Viz Engine, and Viz Content Pilot—set designers are free to create everything from realistic sets to 3D animated worlds. The credibility of the set is further ensured through the use of precise camera tracking systems, such as CamTrak by Motion Analysis Corporation.

Accurate virtual set camera tracking
At IBC 2011, from September 9-13, 2011 at the RAI Amsterdam, Motion Analysis will demonstrate further enhancements to the integration between its CamTrak camera tracking software and the Viz Virtual Studio virtual set system at the Vizrt booth: Hall 2, Stand A31. The public show will feature a full Viz Virtual Studio setup – in stunning 3D environment. Immersive graphics will add another layer of depth to the live news show, and the inclusion of iPads will make sure the audience stays on its feet by providing the opportunity to directly influence the live presentation through our companion app for second screens.

CamTrak software maps the studio camera lens distortions at different zoom positions and automatically aligns the optical axis of the virtual cameras with that of the studio camera. It does this using “marker arrays” placed on studio cameras, and aligns that motion data with the optical axis of the virtual camera. This allows the virtual cameras to exhibit the same lens distortions and project the same field of view as the studio camera.

Maintaining a credible illusion
”CamTrak establishes a relationship between the studio and virtual cameras so that no matter how or where the studio camera moves within a 40x50-foot studio space, the virtual cameras always maintain that same perspective,” said Tom Whitaker, Chairman and CEO for Motion Analysis Corporation. “In this way, the on-camera talent always appears to move realistically within the synthetic, 3D virtual environment.”

Gerhard Lang, Vizrt Chief Engineering Officer, is pleased with the results of the enhanced integration. “At IBC, we’re excited to show off our updated and now seamless integration between Viz Virtual Studio, our Viz Artist graphics design tool, and the Viz Engine realtime rendering system with Motion Analysis’s CamTrak software.”

About Motion Analysis
Motion Analysis Corporation (MAC) is the worldwide leader and provider of optical motion capture systems for entertainment, medicine, videogames, film, sports, broadcasting, research, and virtual reality applications. The company was formed in 1982 and has its headquarters in Santa Rosa, CA.

About Vizrt
Vizrt provides real-time 3D graphics and asset management tools for the broadcast industry and media houses - from award-winning animations & maps to online publishing tools. Vizrt's products are used by the world's leading broadcasters and publishing houses, including: CNN, CBS, Fox, the BBC, BSkyB, ITN, ZDF, Star TV, Network 18, TV Today, CCTV, NHK, The Globe and Mail, Times Online, The Telegraph, and Welt Online. Furthermore, many world-class production houses and corporate institutions such as the Stock Exchanges in New York and London use Vizrt systems.

Vizrt is a public company traded on the Oslo Main List: VIZ, ISIN: IL0010838154.


VIZRT TO RESELL MOTION ANALYSIS" CAMTRAK FOR VIZ VIRTUAL STUDIO

BERGEN, NORWAY– April, 2011, Vizrt Ltd. (Oslo Main List: VIZ)

While virtual sets offer limitless creative options for live 2D/3D sets, the calibration and alignment of multiple cameras with the synthetic set can be a prohibitively complex and time-consuming process. But with its industry-leading Viz Virtual Studio, Vizrt took the complexity out of setting up 2D/3D interactive virtual sets by providing an intuitive user interface and compatibility with most major camera-tracking solutions.

One such camera tracking system is CamTrak by Motion Analysis Corporation (MAC), which provides reliable, user-friendly motion tracking of studio cameras and virtual set systems, such as Viz Virtual Studio.

Effective immediately, Vizrt and Motion Analysis Corporation have signed a marketing agreement whereby Vizrt will resell MAC’s CamTrak camera tracking solution for use with Viz Virtual Studio installations worldwide. Visitors to MAC’s booth (#SL3805)—at the 2011 NAB show from April 11-14 in Las Vegas—will see an HD virtual studio demonstration, featuring MAC’s CamTrak working with two Viz Engine 3.5 real-time rendering engines outputting HD-SDI graphics created in Viz Virtual Studio.

“This Vizrt/MAC solution provides a cost-effective, intuitive way for broadcasters to track multiple studio cameras and align each camera view with the 3D graphical scene so that proper perspective is always maintained regardless of how cameras are moved or switched during the live program,” said Tom Whitaker, Chairman and CEO for Motion Analysis Corporation.

“When used with Viz Virtual Studio, CamTrak allows studio cameras to be setup and aligned quickly and automatically—without traditional hardware-based calibration headaches—to produce accurate, realistic virtual sets for live broadcast,” Whitaker said.

CamTrak software tracks the placement of “marker arrays” on studio cameras and aligns that motion data in accordance with the optical axis of the virtual camera. That same motion data is automatically mapped to multiple cameras, which rove freely within a 40 to 50 foot area, to coordinate their views of the same 3D virtual scene.

For its coverage of the U.S. midterm elections in November of 2010, CNN used Viz Virtual Studio and Viz Engine in conjunction with MAC’s CamTrak to put 3D virtual objects in the middle of its elaborate news set for a novel, breakthrough visual effect.

“We’re extremely pleased to establish this partnership with Motion Analysis Corporation to help market their innovative CamTrak motion tracking system to our virtual studio customers worldwide,” said Isaac Hersly, president of Vizrt Americas. “As a result of our association with Motion Analysis Corporation, we’re able to assure our customers that CamTrak works in a seamless, complementary way with our Viz Virtual Studio and Viz Engine real-time rendering engine.”

>About Motion Analysis Motion Analysis Corporation (MAC) is the worldwide leader and provider of optical motion capture systems for entertainment, medicine, videogames, film, sports, broadcasting, research, and virtual reality applications. The company was formed in 1982 and has its headquarters in Santa Rosa, CA.

About Vizrt Vizrt provides real-time 3D graphics and asset management tools for the broadcast industry and media houses - from award-winning animations & maps to online publishing tools. Vizrt's products are used by the world's leading broadcasters and publishing houses, including: CNN, CBS, Fox, the BBC, BSkyB, ITN, ZDF, Star TV, Network 18, TV Today, CCTV, NHK, The Globe and Mail, Times Online, The Telegraph, and Welt Online. Furthermore, many world-class production houses and corporate institutions such as the Stock Exchanges in New York and London use Vizrt systems.

Vizrt is a public company traded on the Oslo Main List: VIZ, ISIN: IL0010838154.


BARBARA ROBERTS OF WRIGHT ENGINEERED PLASTICS ELECTED TO MOTION ANALYSIS COPRORATION BOARD OF DIRECTORS

SANTA ROSA, CA – March 30, 2011 – Barbara Roberts, President and CEO of Wright Engineering Plastics, Inc. has been elected to the Motion Analysis Corporation Board of Directors as of March 1. Ms Roberts’ manufacturing experience at Wright Engineered Plastics, Inc as well as her investment banking and strong accounting and tax background make her an excellent addition to the Motion Analysis team. “We are most pleased to include someone of Barbara's business management experience, work experience, and extensive business analysis experience joining our Board of Directors”, said Tom Whitaker, CEO and Chairman of Motion Analysis Corporation. As recognition for the success of her strategic thinking and her leadership positions in numerous engineering and high technology organizations, Barbara is often written about or quoted in local, regional or national publications. Barbara is a frequent speaker on topics ranging from manufacturing to entre-preneurship. Ms. Roberts was invited to join the Stanford Product Realization Network, a joint venture between multinational corporate partners and Stanford's Graduate School of Business and School of Engineering. She is also Treasurer of Engineers without Borders, past President of the Silicon Valley Engineering Council, past President of the Society of Plastic Engineers, past Chair of the Society of Manufacturing Engineers, and a trustee of Golden Gate University.


ENTRY LEVEL MOCAP SYSTEM: THE OSPREY

SANTA ROSA, CA – October 15, 2010 – Motion Analysis today announced the release of their new entry level motion capture system, the Osprey Digital RealTime System. The Osprey is a small, compact camera capable of 245 fps with a sensor size of 640 x 480 pixels (.3 million). It offers the motion capture technician the benefit of all-digital technology at an economical price for smaller environments. The Osprey Digital RealTime System consists of Osprey digital cameras and Cortex software. It is available in either a six or eight camera system.

"For researchers and small capture volume mocap users, the Osprey system delivers the best of both worlds - cost effective hardware combined with the world's most advanced tracking software, Cortex", commented Tom Whitaker, CEO of Motion Analysis Corporation. "Now anyone can own a mocap system", he added.


MOCAP VR SYSTEM PREMIERES TO GREAT ACCLAIM
NAC Image Technology and TOTSU Team up at Tokyo’s 3D & Virtual Reality Expo

SANTA ROSA, CA – July 30, 2010 – NAC Image Technology Inc. and TOTSU, Inc., recently demonstrated, the “MoCap VR System” to great acclaim at the 3D & Virtual Reality Expo in Tokyo, June 23-25. Over 1,500 companies exhibited and 85,000 international visitors attended the Expo.

The MoCap VR System is a new broadcast production tool that uses the optical motion capture system of Motion Analysis Corporation (USA) the real-time 3D graphics engine and flagship product eStudio of Brainstorm (Spain) and 3D HD camcorders. NAC and TOTSU presented a ten minute demonstration with a live emcee, virtual studio set, and a virtual 3Dcharacter (humanoid) rendered in stereoscopic 3D in real-time by Brainstorm’s graphics engine. The virtual character was manipulated by a performer captured by the Motion Analysis motion capture system. The ongoing demonstrations attracted many visitors, especially from TV stations. The MoCap VR System signals a new trend in broadcast production techniques.

"Combining live video and computer graphics in a virtual set has long been a challenge”, said Tom Whitaker, CEO of Motion Analysis Corporation. “With the Motion Analysis CameraTracker, studios can now rapidly and precisely align multiple studio cameras views with the virtual set view, while simultaneously tracking in real-time multiple virtual animation performers. This level of rotational and translational camera tracking accuracy has never before been achieved. Instead of days to calibrate a virtual set, it now takes minutes," Whitaker added.

“The Virtual Reality Expo in Tokyo provided an ideal opportunity for Brainstorm to demonstrate the sophistication of our graphics engine, eStudio, capable of rendering a complex virtual set with realistic shadow and illumination as well as taking a live data feed from Motion Analysis’ motion capture system and using this data to animate a 3D virtual character- all in real-time,” said Ricardo Montesa, Brainstorm CEO. “eStudio has interfaced with camera-tracking systems for many years but the integration with motion capture systems and our ability to render all elements in real-time adds an exciting new dimension for the viewer.”

View video of demonstration.

About NAC Image Technology Inc.
NAC Image Technology Inc. is a Japanese company manufacturing various imaging products, such as high-speed cameras and eye trackers. NAC is the exclusive distributor of Motion Analysis Corporation products in Japan. NAC also deals with film and digital products (film camera, digital camera, lens, tripod, lighting, etc.) for feature film and TV industries.

About TOTSU
TOTSU, Inc. is one of the biggest TV production offices in Japan, making TV programs for nearly 40 years. TOTSU provide not only a wide variety of TV programs (drama, sports, news, etc.) but also the technical support for broadcasting and postprocess. TOTSU supports key TV stations in Japan for their production with the Brainstorm system.

About Motion Analysis Corporation
Motion Analysis Corporation (MAC) is the worldwide leader and provider of optical motion capture systems in entertainment, medicine, videogames, film, sports, broadcasting, virtual reality, and research. The company was formed in 1982 and has its headquarters in Santa Rosa, California. Website: www.motionanalysis.com

About Brainstorm
Established in 1993, Brainstorm Multimedia provides industry-leading real-time 3D interactive graphics solutions for all broadcast graphics types and workflows as well as for feature film production and 3D real-time presentations. Brainstorm’s eStudio is unique in the market due to its sophistication, open architecture and versatility – enabling both design and real-time playout of virtual studios and 3D graphics as well as the easy creation of customized applications. Brainstorm’s production arm provides an end-to-end graphics production service enjoyed by many of the world’s leading broadcasters. Brainstorm customers include: the BBC, NBC Universal, CNBC, Reuters, RTL Germany, TVE Spain, Al Jazeera, TSR Switzerland, NHK, NTV and Asaha TV Japan, Nasdaq, ESPN, the PGA Tour, AccuWeather, The Pentagon Channel, Abu-Dahbi TV, ERTU Egypt, KBS and MBC Korea. For more information visit www.brainstorm.es.


MOCAP BREAKTHROUGH
Raptor Series Provides Flexibility of Outdoor and Indoor Motion Capture

SANTA ROSA, CA – April 28, 2010 – Motion Analysis Corporation today announced an industry first with the release of its premier real-time passive optical motion capture cameras, the Raptor Series, which can be used outdoors as well as indoors without changing any hardware or software.

Motion Analysis has developed an exclusive new proprietary image processing software which is embedded in the Raptor cameras. The Raptor cameras have an enormous amount of onboard computing power in order to accomplish all of the required image processing computations. This new, exclusive software addresses the various challenges of working outdoors in direct sunlight as well as indoor environments where reflections and lighting conditions can also affect a capture, while maintaining extreme accuracy and real-time capabilities.

"Our objective was to deliver a camera that performed in bright sunlight without compromising the superior accuracy and real-time, high data throughput customers have come to expect from all Motion Analysis cameras,” said Shel Fung, Senior VP of Engineering. “The results speak for themselves there has been no degradation of performance when these cameras are used in an outdoor setting."

Although the obvious application will be in the sports market for performance assessment and injury prevention, Motion Analysis believes that the ability to use motion capture outdoors will also be valuable for the animation and industrial markets as well.

“This is a major industry breakthrough,” Tom Whitaker, CEO of Motion Analysis, commented. “Mocap users have always wanted to take their systems outdoors but have been prevented from doing so. Until now.”


MOTION ANALYSIS WINS IBC'S INNOVATION AWARD

SANTA ROSA, CA - September 2011 - At IBC in Amsterdam (the largest international tradeshow devoted to the broadcast market with over 48,000 attendees), CNBC with partners Motion Analysis, Brainstorm Multimedia and UNREEL, beat out 300 other entries for the coveted Innovation Award for Content Creation.

Jeff Thingvold, Applications Engineer and Tom Whitaker, CEO, attended the ceremony and accepted the award for Motion Analysis.

As announced on the IBC website:

WINNER
www.cnbc4d.cnbc.com
End user: CNBC
Supporting partners: UNREEL, Motion Analysis and Brainstorm Multimedia

The American financial news broadcaster created an enhanced viewer experience by allowing direct interaction between the presenter and the 3D graphics environment. The editorial requirement was for the presenter to be able to use data to tell a story, but at the natural pace of the presenter without the constraints of mechanical systems or pre-prepared sequences. Drawing on the movie Minority Report and its idea of a user bringing graphics on, interacting with them and clearing them using only hand gestures, CNBC wanted to do it for real.

The latest developments in motion tracking by Motion Analysis made it practical to track the hands of the presenter using tiny reflectors. Unreel integrated this awareness of the presenter's gestures with camera tracking data and virtual graphics from Brainstorm. The result is that the presenter can call on graphics, and walk around them, in real time, in everyday news television broadcasts, a world first.


MOTION ANALYSIS CORPORATION CONGRATULATES JIM HENSON’S CREATURE SHOP™
FOR RECEIVING PRIMETIME EMMY ENGINEERING AWARD

Santa Rosa, California, September 2, 2009-- Motion Analysis Corporation congratulates their longtime technology partner, Jim Henson’s Creature Shop™, on winning an Engineering Emmy at the 61st Primetime Emmy Engineering Awards, held Saturday, Aug. 22 in Los Angeles.

The Engineering Emmy was awarded for the remarkably innovative Henson Digital Puppetry Studio, a real-time animation system that allows performers to puppeteer and voice digital characters in real-time, dramatically reducing both animation time and cost. The revolutionary studio features multiple virtual camera systems, real-time animation viewing systems and an industry first: real-time, production quality, full body motion capture system which have been provided by Motion Analysis Corporation, and operated by the production team at Motion Analysis Studios.

This proprietary animation system has been utilized for the production of the highly successful, Emmy-nominated animated children’s program “Sid the Science Kid,” produced by The Jim Henson Company and KCET/Los Angeles, and has enabled the Creature Shop to generate 40 episodes of HD computer-generated imagery within a year.

In producing the series, the body movements of six live suit performers and a dog were tracked and solved in real-time using Motion Analysis' industry exclusive motion capture cameras and Cortex software. The movements of the actors were mapped onto digital puppets in real-time and the production quality data is streamed live to the Creature Shop’s proprietary viewer.

Simultaneously, puppeteers who voice the characters also manipulate the facial motion and lip synch, using a special mechanical-input glove device developed for the right hand, and a joystick-type device for the left hand. This all works in conjunction with a director, cameras and production crews exactly as it would on a live-action set. The finished production comes together virtually, in real-time, using the Creature Shop’s proprietary software which marries the stage components with the show’s digital environments on the fly. This real-time, production quality process can be replicated for any film, television, game or interactive production as well as live events.

"Several years ago the labeling of motion capture markers and the solving segmental data for six animation performers would have been impossible in our real-time environment", said Jeff Christie, CG Supervisor for Henson. "With the advancements of Motion Analysis' technologies as the industry leader providing full-body, production quality optical motion capture, they became a perfect partner for our endeavors,” Christie continued. With their unique ability to stream six or more characters' production quality segmental data live into our viewer, Motion Analysis became our first choice for providing full body movement to our digital puppets." "The Sid the Science Kid project is the largest live production quality project involving motion capture in United States television history" said Tom Whitaker, Motion Analysis Corporation’s CEO. "We are pleased that the Academy of Television Arts and Sciences is recognizing Jim Henson’s Creature Shop for its remarkable engineering achievement and proud to have played a part in digital puppetry’s success", Whitaker added.

About Motion Analysis Corporation and Motion Analysis Studios
Motion Analysis Corporation (www.motionanalysis.com) is the worldwide leader and provider of optical motion capture systems in entertainment, medicine, video games, film, sports, broadcasting, virtual reality, and research. The company was formed in 1982 and has its headquarters in Santa Rosa, California.

Motion Analysis Studios (www.mastudios.com) is a state of the art motion capture facility dedicated to providing the 3D animation industry with the highest quality motion-capture services available. MAS, a pioneer in character animation services, provides animators and directors from feature films, music videos, television, games and commercials with the best technology and superior motion capture service. Founded in 1999, Motion Analysis Studios is located in Hollywood, California.

About JIM HENSON’S CREATURE SHOP™
Jim Henson’s Creature Shop™ provides performed digital visual effects, animatronic creatures, animation and soft puppets to the international film, television and advertising industries. Based in Los Angeles and New York with satellite shop capabilities internationally, the Shop is known for designing and building some of the world’s best-known characters including Elmo from Sesame Street, Miss Piggy from The Muppet Show, the Baby from Dinosaurs, Rygel from Farscape and the Skeksis from The Dark Crystal. Other credits include Hitchhiker’s Guide to the Galaxy, Are We There Yet?, Five Children and It, the critically acclaimed television series Farscape, The English Patient, 101 Dalmatians, and Cats and Dogs. A recipient of more than 9 Emmy Awards for its outstanding work building puppets for Sesame Street, the Shop also received an Academy Award for its visual effects work on the film Babe. Most recently, the Shop received a Primetime Emmy Engineering award for its work in developing the Henson Digital Puppetry Studio, a patented control system technology that enables puppeteers to physically perform a computer generated (CG) character in real time. Jim Henson’s Creature Shop completed production of the first 40 episodes of Sid the Science Kid, an Emmy-nominated animated preschool series airing on PBS and featuring digital puppetry technology and season 40 of Sesame Street for Sesame Workshop. For more information, see www.creatureshop.com.


MOTION ANALYSIS AWARDED TECHNICAL ACHIEVEMENT AWARD FROM ACADEMY OF MOTION PICTURE ARTS AND SCIENCES

SANTA ROSA, CA (January 3, 2005) - The Academy of Motion Picture Arts and Sciences Board of Governors has voted to grant Technical Achievement Awards to Dr. John O.B. Greaves, Ned Phipps, Antonie J. van den Bogert and Bill Hayes for the development of the Motion Analysis motion capture technology.

Technical Achievement Awards are given for devices, methods, formulas, discoveries or inventions of special and outstanding value to the arts and sciences of motion pictures and contribute to the progress of the industry. Technical Achievement Awards, to be presented as certificates, are based upon recommendations from the Scientific and Technical Awards Committee, chaired by Richard Edlund.

The Scientific and Technical Academy Awards will be presented at a gala black tie dinner on Saturday evening, February 12, at the Ritz Carlton Huntington Hotel in Pasadena.

Additional Oscar news from Motion Analysis Corporation include two films, "I, Robot" and "Sky Captain and the World of Tomorrow", being qualified to compete for nominations for the "Best Special Effects" Oscar. Both films include motion capture provided by Motion Analysis Studios. All final nominations will be announced on January 25 with the awards ceremony broadcast live on February 27.