Motion Analysis wins IBC’s Innovation Award again!

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SANTA ROSA, CA – September 14, 2014 At IBC in Amsterdam (the largest international tradeshow devoted to the broadcast market with over 48,000 attendees), Sky Sports with partners Motion Analysis, ChyronHego and Vizrt, beat out over 300 entries for the coveted Innovation Award for Content Creation for its flagship football show “Monday Night Football”.

The key innovation that led to the award was the creation of a virtual set that gave the illusion of having a much larger physical set in the Monday Night Football studio. A requirement of the Sky Sports studio was that the virtual studio graphics should sit alongside and be visually indistinguishable from the physical set elements. This meant that not only must the graphical rendering be ‘photo-real’ but the tracking must be accurate enough so that when cameras move, the rendered virtual graphics would exhibit a seamlessly blend between with reality and virtual. Using a tracking system by Motion Analysis, the virtual set was able to be tracked with extreme precision, allowing the physical and virtual set appear seamless as the camera pans from one part of the set to another.

The final on-air product is a studio which appears massive in size but also very flexible, allowing the Sky Monday Night Football presenters to have several set locations. The presenters could utilize data driven-graphics displayed in monitors or immersed into the studio as part of the virtual set.

“This award is the culmination of so much hard work by so many teams at Sky and from our technology partners,” said Mike Ruddell, head of technology at Sky Sports. “Looking back at early Monday Night Football programmes it is amazing to see how far the technology has come, and just how much richer the experience is for our viewers. What’s next?”